color + materials
No white. White toothbrush bodies yellow over time, emphasized every time a bright new brush head is installed. These colors, rooted in nostalgia and grounded in modern trends, will age more gracefully. All colors play well together, opening up opportunities for the user to mix and match.
Color Strategy
How demographics, color trends, and brand strategy come together as a palette.
The modular architecture enabled more premium material offerings, like anodized aluminum, to be possible in the future.
